Philippine Airlines Expands in London Amidst Brexit

Posted On 2016-11-25

National flag carrier Philippine Airlines has pushed ahead with its expansion plans at London's Heathrow Airport, increasing its non-stop services from four weekly flights to daily flights in spite of the outcome of the recent Brexit vote, which is expected to impact the carrier negatively.
According to PAL President Jaime Bautista, the decision to increase the service to daily flights was driven by the need to improve the carrier's product to enhance competitiveness against other carriers. 
“The reason for adding flights, actually, we are not making money in London yet. But for us to be able to compete with the other carriers, we have to improve our product," said Bautista. "The four times a week is not really a good product."
Philippine Airlines currently holds less than 30% market share of the traffic flying between London and Manila. Bautista remains optimistic that offering daily flights will entice passengers currently flying with other carriers to use Philippine Airlines instead.
Meanwhile, the devaluation of the British pound after the United Kingdom voted to leave the European Union is expected to decrease the carrier's revenues on flights to London this year. Philippine Airlines estimates a loss of $4 million in revenues as a result of the currency fluctuation.
Please Refer to :http://www.philippineflightnetwork.com/2016/07/philippine-airlines-expands-in-london.html

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